Town of Banff Street Banners

Design // 2023

Case Study: WIP - More Photos enroute!

A refresh of the street banners for Banff Avenue and Bear Street. Scope included testing proper sizes and working with the printer to develop a moveable template to test. 

The design reflects a strong sense of place, and is meant to reflect the four season in Banff National Park. Iconic mountains are paired with flora and fauna to give you a sense of the majesty of the national park from downtown Banff. Layers are used to create reflections of the layers of mountain ranges surrounding the townsite, and accurate topographic maps are used to add texture, and again, to focus on the sense of place. Colours were pulled from natural elements: fireweed, paintbrush, larches, the cool shadows of winter are a few inspiration points. The colours should add vibrancy through the white months of winter, and compliment the natural beauty of Banff in the spring, summer, and fall.

Fun Fact: The banners made their first appearance as part of a Skijouring Event in downtown Banff