COVID-19 Communications // Town of Banff

Print + Digital Design // 2020-21

With the increase of restrictions and closures due to the COVID-19 pandemic, a large portion of my time with the
Town of Banff’s Marketing and Communications department in 2020 was spent working on signage and materials
relaying important messages to the community of Banff, our many visitors, and our internal staff. In mid-March of
2020, I had a request for two types of “Prevent the Spread” posters. Days later, the Town of Banff entered a Local
State of Emergency, and as a member of the Emergency Coordination Centre (ECC), my position revolved around
quickly producing and adjusting messaging in coordination with decisions made by our ECC, and the Federal and
Provincial governments.

The overall design of our COVID-19 communications programming was quickly developed, as there was very little
time to spend on development of a unique sub-brand. I kept design element similar to the look of Alberta Health
Service’s COIVD documents, while pulling a colour scheme from ToB’s existing brand pallets. Over the course of this
intensive communications period, over 100 icons and illustrations specific to the COVID messaging campaign were
developed. Some icons were created using heavy influence from available icons, and other were developed for very
specific instances. I worked with presented copy, and also assisted in copy-writing and ideation and development,
especially with the large scale vinyl deals that were installed on Banff Avenue for the summer.

Deliverables
This ongoing campaign included informational signage, indication of closures, labels for public sanitizers, interior
and exterior floor decals – both informational and distancing focused, ground stencils, way finding, postcards,
informational documents, digital designs for social network and website, branding for both the Emergency
Coordination Centre, and the Safety Ambassadors that were tasked with handing out masks in the community,
to name a few elements. Hundreds of pieces of unique signage and pieces were created, and many more distributed.
With frequently changing restrictions, there was also the added element of ensuring the information our team was
relaying was accurate. This meant that turn-around times were incredibly short, and many updates were needed to
existing signage throughout the year – usually completed through the application of vinyl stickers to reduce the
amount of re-printing needed.

Our small team worked with Brookline Public Relations for support during the height of our COVID-19 response,
mainly through the summer months of 2020. Along with creating the majority of the design work required by the COVID
response, I provided art direction and proofing to Brookline’s designer over the period that additional support was needed.

Pieces from this campaign were utilized by the Town of Canmore, Parks Canada, Roam Transit, SkiBig 3, and many businesses
within the Towns of Banff and Canmore, and the village of Lake Louise. The masking sign has been seen utilized in communities across Canada.