Camp Four
Branding + Packaging // 2021
Banff
local, Kristen McKay, got in touch with me to develop an identity, along with
packaging and product cards, for her small business, Camp Four. Camp Four focuses
on natural soy candles that are “hand poured with love, in Banff, Alberta”.
Kristen saw an opportunity in the local tourism market for a piece of
memorabilia that is elevated above the usual gift shop items, and I wanted to
make sure that the candles felt that way upon the first glance.
The
overall design for Camp Four is very minimalist and sophisticated, with a heavy focus on the use of typography. The name “Camp
Four” is in reference to the fourth camp on a mountaineering expedition – which
I played on by adding navigational stars in reference to the summit of Everest
and Everest’s own “camp four” within the typographic logo.
Fun Fact: 2021 Made in Alberta Awards Runner Up
Additional Photos: Sheena Zilinski